Nov 14, 2023 | Blog
The CFO’s introduction to leveraging marketing as a service (MaaS) for revenue growth
78% of global B2B professionals continue to spotlight revenue growth, according to Forrester. But when revenue headwinds pick up, expense […]
Nov 01, 2023 | Press Release
2X Acquires StraightArrow to Form the World’s Largest B2B MaaS Organization
Services expand across all time zones with addition of industry-leading CPO firm November 1, 2023: 2X, a pioneer of the […]
Oct 17, 2023 | Webinar
From 0 to revenue in 90 days: Sandler’s ABM success story
The foundations of a successful account-based marketing (ABM) initiative are built on three crucial components—strategy, data, and execution. But marketing teams […]
Oct 11, 2023 | Blog
30-50% faster content production: How generative AI is changing the game for B2B marketers
The “do more with less” mandate has reached new heights. According to Gartner1, not only have marketing budgets fallen to […]
Oct 10, 2023 | Blog
9 reasons B2B marketing leaders choose 2X over standard agencies
Table of Contents Clearer scope of strategy vs. execution Complete MarTech utilization Deeper B2B marketing expertise Skilled, new-age B2B marketing […]
Sep 29, 2023 | Blog
3 reasons your MarTech stack is fragmented—and what to do about it
MarTech utilization has hit an all-time low this year with marketing departments using only 33% of their current capabilities (down […]
Sep 25, 2023 | Case Study
Brightcove leverages marketing-as-a-service model for video-first personalization at scale
Brightcove, a leading video streaming platform provider, lacked the in-house capacity to deliver on a plan to execute hyper-personalized campaigns […]
Aug 23, 2023 | Webinar
Beyond the hype: Real-world outcomes of AI in B2B marketing
From generative AI to the increasing complexity of the MarTech stack, a panel of industry-leading CMOs discuss what B2B leaders need to know to adapt and grow in 2023.
Aug 16, 2023 | Press Release
2X recognized for the third time in Inc. 5000, with three-year revenue growth of 418 percent
2X makes the Inc. 5000 list for the third year running at #1397 for 2023!
Jul 04, 2023 | Blog
2X lands partnership with WordPress hosting provider WP Engine; expands pool of web developers
Learn how 2X’s pool of offshore web developers can help B2B companies build high-quality WordPress websites by…