Dec 01, 2021 | Blog
2X appoints Greg Pumilia as chief customer officer
2X, the pioneer and leading provider of B2B marketing as a service (MaaS), adds technology marketing executive Greg Pumilia to its leadership team as Chief Customer Officer (CCO) to accelerate growth and ensure client success.
Nov 23, 2021 | Our People
Trust, learning, and impact: the digital marketing lessons I’ve learned at 2X
Over the years, I’ve watched digital marketing evolve from something only a small group of enthusiasts in Malaysia cared about, to a career more people now view as a viable and exciting opportunity…
Sep 29, 2021 | Blog
5 lessons about culture that helped us double in growth in a remote work environment
In the early days of the pandemic, most discussions centered around transitioning to a fully remote workforce and equipping employees with the tools to remain productive…
Sep 28, 2021 | Our People
Data analytics in B2B marketing: 3 things you need for career development
I love working with data, but I wasn’t always so sure it was something I wanted to pursue—until I interviewed with 2X Marketing…
Sep 21, 2021 | Our People
‘What do you want out of a job?’ A former news editor’s foray into B2B digital marketing
After nine years in various roles at different organizations—which always had the threat of permanently shutting down at any time—I was exhausted. I needed a change…
Sep 08, 2021 | Our People
A guide to starting a career in B2B marketing—5 tips for beginners
I had a lot of worries when I first started. It was an entirely new working style from what I was used to and I had a steep learning curve ahead of me. What really helped was…
Sep 08, 2021 | Our People
3 skills from my engineering career that made me a successful B2B marketer
Coming from a totally different background, I’m surprised that there are actually a lot of similarities between engineering and marketing…
Aug 18, 2021 | Our People
How strong mentorship helped me succeed as a B2B designer
Most people don’t immediately think of B2B graphic designs as visually arresting pieces of art. Prior to joining B2B marketing, I used to create posters for music festivals where…
Aug 05, 2021 | Our People
The 3 types of freedom that you truly can enjoy at 2X
When I first interviewed for my role as a PPC Strategist in 2X, I told Managing Director Yong Siew Mee that I wanted a position that doesn’t have an overly specific job scope…
Jun 08, 2021 | Blog
Quick check: are you seeing these red flags in your marketing?
Even though marketing plays a crucial role in generating leads, accelerating the pipeline, and driving more revenue, it’s hard to shake off its reputation as a cost center.