The Problem

Activity isn’t insight. Execution isn’t certainty.

Firms have engineered disciplined pre-sales machines. Post-sale, most still run on gut feel.

Health is subjective

Health is subjective

Account scores are based on gut feel and manual input, not evidence.

Signals fragment

Signals fragment

Intent, conversations, and CRM data live in silos that never reconcile.

Risk shows up late

Risk shows up late

Churn surfaces at the renewal conversation after the outcome is decided.

Growth goes unnoticed

Growth goes unnoticed

Expansion opportunities hide in plain sight while teams chase net-new.

Meet Knownwell

The commercial operating system

Knownwell uses AI to synthesize your natural communications, enterprise systems, and external market signals into one objective picture of portfolio health. No dashboards to babysit. No manual scoring. No blind spots. 

  • Knownwell score
    Real-time, evidence-based health scores for every account.
  • Retention intelligence
    Churn signals surfaced before renewal conversations begin.
  • Growth intelligence
    Expansion opportunities identified and prioritized across the portfolio.
  • Portfolio command
    One view of commercial health across every client, team, and region.

 

Where Knownwell fits

From closed-won to compounding revenue

2X connects intent, enrichment, and conversation intelligence to win accounts. Knownwell picks up where they leave off on the accounts you already have. 

Identify
6sense intent signals surface the opportunity
Activate
Clay enriches, researches, and triggers outbound
Refine
Gong conversation intelligence sharpens execution
Keep and grow
Knownwell monitors the commercial health of won accounts, surfacing risk and expansion signals your team can act on
Signals from your client base flow back to your GTM engineering team as plays worth running—expansion campaigns, renewal saves, cross-sell opportunities. A closed loop on the revenue you’ve already won. 

For the accounts you’ve already won

What Knownwell does for your client base

Aim expansion
plays with evidence
Aim expansion
plays with evidence

Target expansion and cross-sell programs at the existing accounts with the highest upside, based on real relationship intelligence, not gut feel.

Detect risk
before the renewal
Detect risk
before the renewal

Intervene with retention plays while there’s still time to change the outcome. Churn signals surface months before the renewal conversation.

Close the loop
on your client base
Close the loop
on your client base

See how retention and expansion programs move relationship health and revenue, not just activity metrics.


Better together

What this means for you

2X connects intent, enrichment, and conversation intelligence to win accounts. Knownwell picks up where 
they leave off on the accounts you already have. 

For existing 2X clients

Add an objective commercial intelligence layer to the GTM motions your 2X team already supports.

  • Know where you stand.
    Evidence-based health scores for every client relationship, not gut feel.
  • Protect the revenue you’ve won
    Churn signals surfaced before renewal conversations begin.
  • Find expansion hiding in plain sight.
    Growth opportunities prioritized across the portfolio.

Next Step

Ask your account team about adding Knownwell to your engagement.

For existing Knownwell clients

You now have access to 2X’s full execution engine — GTM engineering, campaigns, creative, and Mops — to act on everything Knownwell surfaces.

  • Turn insight into action.
    2X acts on Knownwell’s intelligence, turning signals into a renewal and expansion motion.
  • Activate at-risk and expansion plays at scale.
    On-demand execution against every signal Knownwell surfaces.
  • One accountable partner.
    Strategy, platform, and execution under one operating model.

Next Step

Explore 2X services

Orchestrate growth with 2X

Stop guessing. Start knowing.

If 2X builds your growth engine, Knownwell is how you keep and grow the revenue it wins. Account by account, in real time.

Learn more about Knownwell

No heavy lift. No disruption.

Plugs into the stack 2X already runs for you

Knownwell connects to your existing systems and starts synthesizing signal on day one.

Salesforce Microsoft 365 HubSpot Slack Google Workspace Teams Fathom Gong

Customer story

The power of Knownwell in action

Concept serves more than 120 clients across Sales Development, Marketing, and CRM. Read how Concept replaced scattered account updates with real-time commercial intelligence, giving leaders a clearer view of client health, portfolio trends, and growth opportunities so teams could catch at-risk accounts earlier and spot upsells they would have missed.

Read the case study