One engine.
Built to flex.

2X embeds a human-agentic GTM engine inside your organization—where expert teams and AI work as one, multiplying what no internal team could build alone. We’ve done this across 1,000+ engagements. We know what works, what doesn’t, and what’s coming next.

One engine.
Built to flex.

The system most CMOs
are running wasn’t built for this.

Great CMOs don’t fail because they lack strategy. They fail because the system they’re running it on wasn’t built to deliver it. That’s why the best CMOs don’t build. They orchestrate with 2X.

When the mandate shifts, the model shifts with it. No reorgs, no renegotiated scopes, no lag.
Strategy, execution, technology, and AI—one accountable partner. You move at board speed. And you deliver the impossible so consistently, it becomes your reputation.

How 2X works

Human-agentic services where marketing and GTM are delivered faster and at greater scale than either could alone.

Explore core services

AI Automation

The AI engine underneath every engagement. We bring certified expertise, strategy, and a library of production-ready agents and workflows deployed in your stack. We turn AI mandates into measurable business value, not pilot debt.

Transformation Consulting

We diagnose your operating model against your goals and give leaders the clarity to decide what to own, outsource, and automate. Then we build the roadmap from where you are now to your ideal state, fixing the model, not just the strategy.

Marketing-as-a-Service

Your entire marketing engine, end-to-end, from strategy to execution, delivered by a single accountable partner. Flexible teams across brand, content, creative, growth marketing, ABM, web, and AI visibility that scale up or down as your needs change.

GTM Engineering & Orchestration

The systems, data, and automated workflows behind your GTM, engineered so strategy turns into pipeline and revenue you can measure. We connect RevOps, tech, data, and analytics so growth compounds instead of stalling.

Our leadership team

Executives who bring decades of marketing, revenue, and operational excellence to every client partnership.

Meet our team

David DeWolf

Chief Executive Officer 

David DeWolf

Chief Executive Officer 

Chief Executive Officer at 2X, David is the founder of Knownwell, a 2X company, and the founder of 3Pillar Global, a digital product development firm he led for 16 years. Under his tenure, 3Pillar earned 10 Inc. 5000 recognitions and completed two private equity exits. David is an active angel investor and board member for high-growth technology companies.

Domenic Colasante 

Founder

Domenic Colasante 

Founder

Founder of 2X, Domenic is a recognized voice on marketing operating model transformation and how B2B organizations close the gap between strategy and execution. Before founding 2X, he served as CMO of WGroup, an IT management consulting firm that grew over 30% annually under his tenure, and held demand creation, marketing ops, analytics, and ABM leadership roles at Siemens and SAP.

Emily Atkinson 

Chief Client Officer 

Emily Atkinson 

Chief Client Officer 

Chief Client Officer at 2X, responsible for ensuring the firm operates as a unified system to deliver client outcomes with clear ownership and consistent execution. She brings over 15 years across client services, digital transformation, and strategic account management, with a career spanning Epsilon and Brightfind across healthcare, pharma, retail, and financial services.

Courtney Baker

Chief of Staff

Courtney Baker

Chief of Staff

Chief of Staff at 2X, Courtney was a founding team member and Chief Marketing Officer at Knownwell, an AI-native technology company, where she helped build the company from the ground up. She also served as CMO and CRO at Full Focus, leading growth, revenue, and business transformation.

Lisa Cole

Chief Marketing and AI Officer

Lisa Cole

Chief Marketing and AI Officer

Chief Marketing, Product, and AI Officer at 2X, where she leads the firm’s marketing, product strategy, and AI capabilities. A former CMO at Huron, FARO Technologies, and Cellebrite, and author of The Limitless CMO, Brand Gravity, and The Revenue RAMP, Lisa brings deep operating model expertise to some of B2B’s most demanding growth environments. 

Tracy Edwards

Chief Product Officer

Tracy Edwards

Chief Product Officer

Chief Product Officer at 2X, Tracy is a product and technology executive with deep experience in PE-backed B2B SaaS organizations. Her background spans change management, M&A integration, and product strategy across services, media, ecommerce, and higher education. Before 2X, Tracy served as SVP of Product and Technology at Knownwell, an AI-native technology company, and shaped product vision as CTO at SBI.

Ryan Heinig 

Chief Revenue Officer 

Ryan Heinig 

Chief Revenue Officer 

Chief Revenue Officer at 2X, responsible for go-to-market strategy, sales, customer success, and partner strategy. Ryan brings over 15 years of technology and software sales experience, with prior leadership roles at ThoughtSpot, AppDynamics, Qlik, and ADP.

Drew Murphy 

Chief Financial and Operating Officer 

Drew Murphy 

Chief Financial and Operating Officer 

Chief Financial and Operating Officer at 2X, leading the finance and operations function built to support the company’s next stage of growth. A four-time PE-backed CFO with more than 25 years of experience, Drew brings a hands-on operator’s approach to deal processes, post-acquisition integration, and scaling financial infrastructure. He spent more than a decade at PwC earlier in his career.

Jamie Whitacre

Chief People Officer 

Jamie Whitacre

Chief People Officer 

Chief People Officer at 2X, leading talent strategy and people operations for a global team of nearly 1,300 GTM professionals. Jamie spent 15 years at 3Pillar Global, progressing from recruiter to Chief People Officer and building deep expertise in talent operations and organizational development across a high-growth, globally distributed business. 

Your competitors are still explaining what they can’t do.

The CMOs pulling ahead don’t let the org chart define what’s possible. They orchestrate the right mix of internal teams, AI, and expert partners to act on the opportunity.

See how it works