About 2X
Growth. Orchestrated.

One engine.
Built to flex.

2X embeds a human-agentic GTM engine inside your organization—where expert teams and AI work as one, multiplying what no internal team could build alone. We’ve done this across 1,000+ engagements. We know what works, what doesn’t, and what’s coming next.
2X team collaborating to drive go-to-market growth

Why 2X exists

The system most CMOs are running wasn’t built for this.

Great CMOs don’t fail because they lack strategy. They fail because the system they’re running it on wasn’t built to deliver it. That’s why the best CMOs don’t build. They orchestrate with 2X.
  • When the mandate shifts, the model shifts with it. No reorgs, no renegotiated scopes, no lag.
  • Strategy, execution, technology, and AI—one accountable partner. You move at board speed. And you deliver the impossible so consistently, it becomes your reputation.

1.2K+

specialized B2B GTM professionals globally

1K+

B2B GTM best practices embedded in delivery

200+

Enterpise B2B leader clients served

60+

PE firms and institutional investors supported

How we work

How 2X works

Human-agentic services where marketing and GTM are delivered faster and at greater scale than either could alone.
2X help clients find where work breaks down
2X help clients decide what to own, outsource, and automate
2X help clients put the right mix to work

Our people

Meet our leadership team

Executives who bring decades of marketing, revenue, and operational excellence to every client partnership.
Our team

David DeWolf

Chief Executive Officer 
Chief Executive Officer at 2X, David is the founder of Knownwell, a 2X company, and the founder of 3Pillar Global, a digital product development firm he led for 16 years. Under his tenure, 3Pillar earned 10 Inc. 5000 recognitions and completed two private equity exits. David is an active angel investor and board member for high-growth technology companies.

Domenic Colasante 

Founder
Founder of 2X, Domenic is a recognized voice on marketing operating model transformation and how B2B organizations close the gap between strategy and execution. Before founding 2X, he served as CMO of WGroup, an IT management consulting firm that grew over 30% annually under his tenure, and held demand creation, marketing ops, analytics, and ABM leadership roles at Siemens and SAP.

Emily Atkinson 

Chief Client Officer
Chief Client Officer at 2X, responsible for ensuring the firm operates as a unified system to deliver client outcomes with clear ownership and consistent execution. She brings over 15 years across client services, digital transformation, and strategic account management, with a career spanning Epsilon and Brightfind across healthcare, pharma, retail, and financial services.

Courtney Baker

Chief of Staff
Chief of Staff at 2X, Courtney was a founding team member and Chief Marketing Officer at Knownwell, an AI-native technology company, where she helped build the company from the ground up. She also served as CMO and CRO at Full Focus, leading growth, revenue, and business transformation.

Lisa Cole

Chief Market Officer
Chief Market Officer at 2X, where she leads the firm’s marketing, product strategy, and AI capabilities. A former CMO at Huron, FARO Technologies, and Cellebrite, and author of The Limitless CMO, Brand Gravity, and The Revenue RAMP, Lisa brings deep operating model expertise to some of B2B’s most demanding growth environments.

Tracy Edwards

Chief Product Officer
Chief Product Officer at 2X, Tracy is a product and technology executive with deep experience in PE-backed B2B SaaS organizations. Her background spans change management, M&A integration, and product strategy across services, media, ecommerce, and higher education. Before 2X, Tracy served as SVP of Product and Technology at Knownwell, an AI-native technology company, and shaped product vision as CTO at SBI.

Ryan Heinig

Chief Revenue Officer
Chief Revenue Officer at 2X, responsible for go-to-market strategy, sales, customer success, and partner strategy. Ryan brings over 15 years of technology and software sales experience, with prior leadership roles at ThoughtSpot, AppDynamics, Qlik, and ADP.

Drew Murphy 

Chief Financial and Operating Officer
Chief Financial and Operating Officer at 2X, leading the finance and operations function built to support the company’s next stage of growth. A four-time PE-backed CFO with more than 25 years of experience, Drew brings a hands-on operator’s approach to deal processes, post-acquisition integration, and scaling financial infrastructure. He spent more than a decade at PwC earlier in his career.

Jamie Whitacre

Chief People Officer
Chief People Officer at 2X, leading talent strategy and people operations for a global team of nearly 1,300 GTM professionals. Jamie spent 15 years at 3Pillar Global, progressing from recruiter to Chief People Officer and building deep expertise in talent operations and organizational development across a high-growth, globally distributed business. 

Meet our Board of Directors

Our team

David Wasserman

Board Member, Co-Founder and Managing Partner at Recognize
Co-Founder and Managing Partner of Recognize, the firm that made the first institutional investment in 2X. David brings nearly 30 years of private equity experience to the board, including more than 20 years at Clayton, Dubilier & Rice, where he led the firm’s technology and services vertical.

Mike Grady

Board Member, Partner at Recognize
Partner at Recognize with more than a decade of private equity and technology investing experience. Before Recognize, Mike was Managing Director at CIP Capital and a private equity investor at Partners Group and Spire Capital Partners. He began his career in JPMorgan’s Technology, Media and Telecommunications investment banking group.

Jack Berney

Board Member, Principal at Recognize
Principal at Recognize, where he has been part of the investment team since 2021. Before Recognize, Jack was a Private Equity Associate at New Mountain Capital and an Analyst at Apollo Global Management. He holds a BA from Yale University.

Richard Matus

Board Member, Principal at Insight Partners
Principal at Insight Partners focused on software and services investments at the intersection of technology and AI. Before Insight, Richard was part of the investment team at Golden Gate Capital, a Senior Associate Consultant at Bain & Company, and held a corporate development role at Compass, where he supported a Series E raise that contributed to a $7 billion IPO valuation.

Barrie Markowitz

Board Observer, Executive Vice President at Insight Partners
Executive Vice President at Insight Partners, Barrie works with portfolio companies to accelerate growth through marketing performance and talent. Barrie brings more than 25 years of B2B and consumer marketing experience to the board, including founder of bmark & others, a consultancy focused on high-growth, recurring revenue businesses, and prior CMO and VP roles at Unirush and Audible. She also spent 14 years at American Express leading acquisition, retention, and partner marketing across flagship consumer products.

Act on your next GTM priority

200+ B2B growth leaders already run GTM with 2X. Bring us your top priorities, and we’ll help map the people, workflows, and technology to move it forward.