GTM Engineering
See How It Works- Pipeline generation and routing that improve every cycle
- CRM data your sales team trusts enough to forecast from
- A documented system built and maintained by GTM engineers
100+
purpose-built AI agents and workflows deployed
1 of 6
Clay Elite Studio Partners worldwide
Integration
across Salesforce, HubSpot, Attio, and the broader revenue tech stack
What We Build
AI workflows that carry
the operational load for your team
AI agents and workflows on your existing stack, maintained by GTM engineers.
CRM data enrichment
Waterfall enrichment workflows across
Clay and dozens of data providers validate, deduplicate, and continuously clean your CRM, keeping your data foundation accurate as you scale.
Outbound automation
Automated workflows handle account identification, personalization, and multi-channel sequencing from sourcing to send, so your reps spend less time researching and more time selling.
Inbound lead processing
Enrichment, scoring, and routing workflows capture every inbound signal, match it to the right account, and get qualified prospects to the right rep with the context they need to convert.
GTM operations automation
AI agents handle pre-call research, sales handoffs, CRM updates, and reporting continuously under expert oversight, freeing your team for higher-value work.
TAM mapping and account prioritization
Automated mapping and scoring workflows identify your addressable market, score accounts against your ICP, and show Sales, Marketing, and leadership where to focus and why.
Testimonials
Why Choose 2X
GTM engineering that
keeps working after launch
The engineering behind some of the largest Clay deployments in the market.
Case Studies
Pipeline results from
GTM engineering at scale
See what changes when engineered workflows replace manual GTM processes.
Case Studies
Daxko cut lead-list building and enrichment time by more than 90%
Learn how The Kiln helped Daxko replace fragmented CRM processes with scalable outbound automation, 10%+ reply rates, and a 90%+..
Case Studies
How TwelveLabs consolidated its fragmented RevOps stack into one GTM engine
See how The Kiln helped TwelveLabs consolidate inbound lead sources, activate two outreach platforms, and replace fragmented RevOps support with..
Case Studies
How Crescendo grew quarterly pipeline by $14M in four months
See how The Kiln helped Crescendo grow quarterly pipeline from $21M to $35M in four months by scoring 50K+ accounts..
Case Studies
AdRoll eliminated a 3-day signal lag with 10+ unique signals and real-time SDR alerts
See how The Kiln helped AdRoll eliminate a three-day signal lag, build 10+ unique signals, and deliver qualified SDR alerts..
Case Studies
Azuga eliminated 640+ hours of manual work per week and increased lead connect rates to over 8%
See how The Kiln helped Azuga eliminate 640+ weekly manual hours, raise lead connect rates above 8%, and launch enrichment..
Case Studies
How Sendoso scaled its AI-forward GTM motion and achieved 120% of quota
See how The Kiln helped Sendoso scale AI powered GTM operations, reach 120% of quota, create 15+ campaigns, and generate..
Case Studies
How Hologram generated 30–40% of its pipeline through automated outbound systems
See how The Kiln helped Hologram generate 30–40% of pipeline through automated outbound, cut research time by 90%, and give..
Frequently asked questions
What is GTM engineering, and how is it different from traditional marketing operations?
GTM engineering builds the workflow infrastructure behind a modern revenue motion. It connects data, automation, AI-supported research, routing logic, and revenue platforms so Marketing, Sales, and RevOps can work from the same system.
Do we need Clay to work with 2X GTM Engineering?
No. We bring Clay as part of the engagement. Clay is often part of the build, especially for enrichment and workflow orchestration. 2X starts with your existing stack and recommends Clay where it fits the workflow.
How does 2X use GTM engineering to improve marketing and sales workflows?
2X maps the workflow first, then builds the systems that make it run faster and cleaner. Common use cases include TAM mapping, CRM enrichment, inbound routing, outbound personalization, pre-call research, handoff automation, and CRM updates.
How can 2X automate GTM workflows without simply automating broken processes?
2X diagnoses the workflow before building. The team clarifies data quality, handoffs, routing rules, platform dependencies, and manual decision points so automation improves the operating model rather than speeding up the same failure points.
Why use 2X for GTM engineering instead of solving individual MarOps or RevOps issues separately?
Most GTM friction sits between systems, teams, and handoffs. 2X engineers the connected revenue motion, from account identification to enrichment, routing, outreach, reporting, and follow-up.
When should a company consider redesigning its GTM engine?
Redesign the GTM engine when your tools and data exist, but the motion still relies on manual research, inconsistent handoffs, unreliable CRM records, or slow routing. Those signals point to an operating-model problem rather than a tool gap.
Your stack has the data.
Let's build the workflow.
Walk through your stack with a GTM engineer and see which workflow generates the most pipeline impact.