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Case studies and customer stories

See how 2X works alongside B2B growth leaders to translate strategy into operations, and the progress that follows.
Move your GTM forward

200+ B2B organizations run GTM with 2X. 

Case studies

Real outcomes across the GTM motion

Every engagement starts with a growth leader who needs the mandate delivered, not just planned. From pipeline acceleration to brand unification to MarTech consolidation, these are the operating realities we step into and the results that followed.
1.2k+
global B2B GTM specialists 
1k+
B2B GTM best practices embedded in delivery 
200+
enterprise B2B leader clients served 
60+
PE firms and institutional investors supported 
100+
purpose-built AI agents and workflows 
What our customers have to say
"2X has consistently demonstrated exceptional expertise—what sets them apart is their commitment to understanding our unique business needs and tailoring their strategies to meet our specific goals."
Constantinos Fernando
VP, Design & Brand Management, Corcentric
"Despite having a small team, we can now execute campaigns with greater precision and achieve remarkable results in terms of increased 6QAs and significant labor dollar savings on setting up and managing our campaign engine."
Annika Helmrich
VP, Growth Marketing, JAGGAER
"No matter what my ask is, they ALWAYS jump in to help—2X has a customer-first mentality. Their attention to detail is great and the turnaround time is amazing. I find comfort knowing if I really need something last minute, they will be there to support my needs."
Dyan Schertler
Regulated Industries Field Marketing Director, SAP
"The consistent professionalism and knowledgeable insights gained from working with our 2X partners is OUTSTANDING."
Julia Hofmann
Senior Manager, Demand Operations, FARO Technologies
"The 2X team has been essential in scaling our marketing operations. Their level of expertise across numerous tactics is extremely valuable."
Andrea Oliver
Senior Product Marketing Manager, Terrasmart
"The entire 2X team is smart, friendly and focused on quality deliverables . They come prepared, they are thoughtful and they feel like a natural extension of our team!"
Adam Mincham
SVP, Head of Go to Market, Blend360

Act on your next GTM priority 

200+ B2B growth leaders already run GTM with 2X. Bring us your top priorities, and we’ll help map the people, workflows, and technology to move it forward. 

Frequently asked questions

2X helps growth leaders turn strategy into a motion that runs. The customer stories on this page show how we have helped teams address fragmented operations, underused technology, campaign pressure, and global content delivery by bringing process, technology, and management discipline together around the work.

The results vary with the mandate. Across these customer stories, companies have improved pipeline performance, put technology investments to work, standardized content operations, and moved campaigns to market faster. Each story details the context, the work, and the outcomes its team achieved.

Start with the customer story closest to the pressure you are facing. The work spans operating-model change, ABX and technology activation, content operations, demand generation, and market expansion. If the exact challenge is not represented here, a first conversation can help determine the right starting point.

Yes. We can shape the plan before we run it, then work alongside your team to put it into operation. You set the objective. Together, we decide what your team owns, what 2X runs, and where technology or AI can take on repeatable work.

We begin with how work moves today, not the org chart. Then we agree on the process, technology, and management discipline needed to move the priority forward. 2X works inside the business to activate that model, keeping it connected to the outcomes the team is trying to achieve.