SEO and AI Visibility

B2B buyers are forming opinions using AI before a sales conversation ever starts. The brands that get on the shortlist are the ones AI cites by name. 2X helps you get found, quoted, and cited, in search results and in the AI answers buyers now ask instead.
How It Works
2X help clients to improve SEO and AI visibility

62%

of pages cited by Google AI Overviews rank outside the top 10 organic search results
Source:
Ahrefs, 2026

94%

of B2B buyers use AI in their buying process
Source:
Forrester, Buyers’ Journey Survey, 2025

96%

of B2B companies are largely invisible in AI discovery
Source:
2026 2X AI Visibility Index, 70 B2B companies 

200

-point

AI Visibility Audit across six core dimensions
Source:
2X AI Visibility Audit

The Approach

Build the search foundation AI systems can cite

AI visibility improves when search, content, authority, and measurement work together. 2X starts with the AI Visibility Audit, then turns the findings into a connected SEO, AEO, and GEO workplan. 

Diagnose where you show up today

The AI Visibility Audit maps how your brand appears across traditional search, AI-generated citations, and answer engine responses, then shows which competitors and sources are shaping the answer.

Find the gaps limiting AI share of voice

We audit crawlability, schema, content structure, topic coverage, platform presence, entity signals, and authority gaps so the work starts with the constraints that matter.

Rebuild pages for extraction

2X restructures priority content around clear answers, stronger topic coverage, cleaner metadata, and citation-ready page architecture.

Measure visibility as it changes

AI search shifts fast. We track AI share of voice, topic presence, competitor movement, AI-referred traffic, and content performance so optimization keeps pace with AI search.

What We Improve

AI search optimization across every surface that shapes buyer consideration

2X strengthens the technical, content, authority, and measurement signals that help your brand show up across traditional search and AI-generated answers.

AI Visibility Audit

  • Assess how your brand appears across AI-generated answers and traditional search
  • See which competitors get cited for the questions buyers ask when they research vendors
  • Turn findings into a practical workplan with llms.txt guidance, schema templates, code snippets, and prioritized fixes
2X provide clients with an AI visibility audit

Content optimization for AI extraction

  • Restructure priority pages around clear, answer-first sections
  • Add stronger FAQs, definitions, comparison content, and internal links
  • Give AI systems cleaner language to understand, extract, and cite
2X help clients with content optimization for AI extraction

Technical SEO and schema recommendations

  • Identify crawl, indexation, metadata, structured data, and schema issues
  • Strengthen the technical foundation behind rankings and AI Overviews
  • Make priority pages easier for search engines and AI crawlers to process
2X help clients with technical SEO and schema recommendations

Topic and authority architecture

  • Map the questions buyers ask when they research vendors, compare options, and define the problem
  • Group pages, gaps, proof, and internal links by priority topic
  • Strengthen category coverage and authority so your brand has stronger signals for AI citation
2X provide clients with topic and authority architecture

AI search analytics

  • Track AI-referred traffic, AI share of voice, and brand mentions
  • Monitor competitor presence, topic coverage, and page performance
  • See how AI-generated answers change over time
2X help clients with AI search analytics

Citation and authority building

  • Earn mentions in the publications, review sites, analyst coverage, and communities AI engines cite
  • Track which sources shape the answer for your priority topics
2X help clients with citation and authority building
Why 2X

Search work built for the AI-influenced buying journey

Buyers now research, compare, and narrow the field before the first form fill. 2X helps growth teams manage that early decision window with content, search, and AI visibility work connected to GTM outcomes.
Why 2X

Search work built for the AI-influenced buying journey

Buyers now research, compare, and narrow the field before the first form fill. 2X helps growth teams manage that early decision window with content, search, and AI visibility work connected to GTM outcomes.
Why 2X

Search work built for the AI-influenced buying journey

Buyers now research, compare, and narrow the field before the first form fill. 2X helps growth teams manage that early decision window with content, search, and AI visibility work connected to GTM outcomes.
Why 2X

Search work built for the AI-influenced buying journey

Buyers now research, compare, and narrow the field before the first form fill. 2X helps growth teams manage that early decision window with content, search, and AI visibility work connected to GTM outcomes.
Insights

What growth leaders are reading about AI search

Practical resources for understanding how AI search is changing buyer discovery, where visibility gaps form, and what teams can do before competitors own the answer.
White Papers
How to navigate Wikipedia for AI visibility
A practical guide to Wikipedia optimization for AI visibility, including how Wikipedia influences AI-generated answers and ways to track impact.
Blogs
The operational challenge behind B2B visibility in AI search 
AI visibility is reshaping B2B marketing. Learn why MaaS is emerging as the future of outsourced marketing in the AI-driven era.
Press Releases
2X AI Innovation Lab: New AI Visibility Index Finds 96% of B2B Companies Are Invisible in AI Discovery 
The 2026 2X AI Visibility Index shows that 96% of B2B brands failed to appear in early AI discovery, limiting influence as generative AI reshapes the buyer journey.
The CMO's 3-Part Series for Dominating the AI Search Era.
Webinars
CMO Guide to Dominate the AI Search & AI Visibility Gaps
A 3-part CMO webinar series on AI for B2B marketing. Covering AI visibility gaps, the rise of content engineering, and why traditional SEO falls short.
Reports and Research
What the Index Reveals About B2B Discovery in the AI Era
The 2026 2X AI Visibility Index reveals how growth stage, authority, reviews, and category ownership shape B2B visibility in AI search.
Webinars
The New Rules of Search: How B2B Brands Can Win in the Age of AI
Buyers are turning to AI search engines, see how to make sure you’re found.
Generative AI and enterprise search strategy
Blogs
The financial risks of ignoring AI-driven search strategies
As AI-powered tools reshape how B2B buyers discover, evaluate, and decide, one quiet shift is creating massive visibility gaps (and serious financial consequences) for enterprise companies: the rise of "search everywhere."  Until recently, search strategy centered almost entirely around Google. But now, decision-makers are turning to generative AI tools like ChatGPT, Gemini, Perplexity, and AI…
Search everywhere optimization (SEOx)
White Papers
The search everywhere playbook: Building brand gravity in an AI-first world
Discovery has changed while most brands are still playing by the old rules.  B2B buyers don’t follow funnels anymore. They form opinions before your team ever sees an intent signal, asking ChatGPT, scrolling Reddit, checking peer threads, and validating with search engines along the way. If your brand isn’t showing up in those environments with…
B2B marketing framework
Press Releases
New Book “Brand Gravity” Redefines B2B Growth for the Funnel-Free Future
“Brand Gravity” Debunks the Funnel and Replaces It with a Scalable, Research-Backed Framework for Predictable Growth MALVERN, PA  — JUNE 24, 2025 — B2B marketers battling rising costs, elusive ROI, and outdated funnels now have a playbook for the new era. “Brand Gravity: How to Create Magnetic Pull in the Age of Buying Groups,” authored…
Blogs
SEOx: The new rules of search in the AI era
The truth about getting found in 2025 and beyond Look, we’re going to tell you something that's going to upset a lot of SEO agencies and marketing gurus: Search as we know it is dying. And if you're still dumping your entire budget into ranking #1 on Google, you're playing yesterday's game.  The market always…

Frequently asked questions

2X helps your brand stay visible by connecting traditional SEO, AI search optimization, answer engine optimization, and generative engine optimization into one integrated strategy. We audit how your brand appears today, identify the technical and content gaps limiting visibility, and improve priority pages so AI systems can understand, extract, and cite your expertise.

Every engagement begins with the AI Visibility Audit, a 200-point diagnostic that identifies gaps across technical SEO, content authority, schema health, and AI visibility and citation presence. That audit becomes the roadmap: it tells the team which fixes generate the fastest impact, which content gaps to close first, and where authority-building efforts should concentrate. Monthly reporting tracks AI share of voice on your priority topics against a baseline, plus AI-referred traffic and the pipeline it influences where tracking allows.

The three disciplines share a common foundation: technically sound sites, authoritative content, and structured data that machines can interpret. 2X builds that shared layer first, then optimizes for the specific signals each channel rewards. Traditional SEO targets rankings and organic traffic. AEO targets the featured answers and knowledge panels that answer engines surface. GEO targets the citations and recommendations that generative AI models produce. Running all three from one team eliminates the duplication and contradiction that happen when they operate in silos.

The AI Visibility Audit evaluates six core dimensions, from technical SEO foundations to AI citation presence, across 200 data points. It shows you where your brand currently appears in AI-generated responses, where competitors are being cited instead, and what structural or content gaps are preventing your expertise from surfacing. The deliverables include a full diagnostic report, a narrative summary, an executive deck, a technical toolkit, and competitive benchmarking.

Strong organic traffic can hide a visibility problem if buyers are shifting research into AI-generated answers. Your site may still rank in traditional search while your competitors appear inside the AI answer, comparison, or shortlist. That means buyers can form a preference before they click, convert, or trigger intent signals in your CRM.

Find out where your brand stands in AI search

Nine out of ten B2B buyers use generative AI during the buying journey. The brands that get cited today are the ones that built visibility early.