Apr 13, 2020 | Blog
3 ways most B2B content operations fall short—and what to do about it
No matter how mature you think your B2B content function is, no matter how large or small the team, as a marketer, you are inevitably slammed by demands for more and new content that needs to be…
Apr 13, 2020 | Blog
How Wavestone US used conversational bots to increase sales by $500K in 5 months
The majority of B2B businesses suffer from websites that aren’t optimized for lead generation. Many have long-form captures and “Contact Us” pages with extremely low conversion rates. In most cases, prospects visiting these websites will end up with more questions than answers.
Mar 16, 2020 | Blog
So you’ve canceled your event due to COVID-19. Now what?
While debates continue to rage about the eventual total economic impact of the novel coronavirus, one thing is certain: events and conferences are on the chopping block. Some of the largest tech gatherings in the world…
Mar 02, 2020 | Blog
Avoid these 8 common SEO mistakes in B2B content marketing
The purpose of any search engine is to help users find answers to questions, a solution to problems, or information about products or services. It depends solely on the inquiries used by the users. By doing keyword research about the topic…..
Feb 17, 2020 | Blog
Rebranding operations: the missing link between you and a successful rebrand
Marketers love to do rebranding because it gives us an opportunity to imagine a new story, create better connections with our customers, and stay relevant in the market. However, there is a flurry of activity associated with a rebranding effort,
Feb 10, 2020 | Blog
5 questions to ask before buying more martech
Once upon a time, martech was the easy answer for CMOs who were facing stagnating budgets and trying to do more with less. Tools brought features and capabilities unheard-of, and helped you work faster, smarter
Jan 20, 2020 | Blog
7 biggest B2B marketing trends every CMO should know (in 2020)
From intent data to martech optimization, understanding the latest industry trends will help B2B marketing leaders achieve the best outcomes from their strategies and investments in the new year.
Jan 14, 2020 | Blog
Intent data: why speed is the key to greater sales revenue
Having accurate intel on your potential customers’ background––from where they are in the buying process to their content consumption behavior and IP address––is essential so as to not end up shooting in the dark.
Dec 02, 2019 | Blog
4 reasons marketing as a service (MaaS) should be in every CMO’s 2020 budget
The unfortunate reality is that many CMOs are expected to prove that marketing efforts translate into business revenue, even when they’re saddled with too many constraints to do so properly. They also struggle constantly to change the mindset that marketing is a cost center that runs as a standalone silo.
Nov 14, 2019 | Blog
How 2X generates leads and increases conversion rates using FlippingBook online
2X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns via emails, social, and paid advertising.