Nov 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 2 of 2)
All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post shares some best practices that may be missing from your customer engagement and management practice.
Oct 03, 2019 | Blog
5 digital marketing tips: how to create powerful content in 2019
What makes digital content powerful in 2019? Beautiful language and clean design. Bright infographics and links to the newest research.
Oct 01, 2019 | Webinar
Building an employee advocacy program with GaggleAMP and generating $2 million in new sales
Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.
Oct 01, 2019 | Case Study
Building a C-level employee advocacy program worth $2M with GaggleAMP
In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X, helped WGroup achieve the following milestones in their marketing initiatives.
Oct 01, 2019 | Blog
How do you establish better B2B customer relationship management? (Part 1 of 2)
What is it about customer relationship management that is so difficult to get right? Why is it so hard for vendors to be the partners you need? This blog covers the different strategies you should adopt as a client to get more value from your vendor.
Sep 27, 2019 | Blog
Top 5 reasons to consider an offshore team for B2B marketing
Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often see greater results than when managed in-house.
Sep 23, 2019 | Blog
The alternative you never knew to hiring a marketing agency
Wouldn’t it be great if you could hire a marketing agency that has both the upsides of an agency and in-house team, too? Learn the differentiators of a marketing-as-a-service agency and why B2B marketing leaders are relying on MaaS more and more.
Aug 29, 2019 | Blog
Email marketing isn’t dead – it just needs to be done better
Email campaigns are a big deal in 2X, for the simple reason that they’re effective. Unlike paid advertising that disappears when the budget runs out..
Mar 20, 2019 | Blog
Top questions about outsourcing marketing – and the 2X response
Marketing leaders are under pressure to respond quickly to the needs of the business; constantly driven to take action to increase demand to sales or add new capabilities to support goals for growth.
Mar 04, 2019 | Webinar
Why leading B2B CMOs are adopting marketing as a service (MaaS)
B2B marketing leaders are adopting Marketing as a Service (MaaS) at an accelerating pace. Watch the introductory webinar to learn more about the MaaS trend, case studies, and best practices.