Mar 17, 2025 | Webinar
Marketing Growth Playbook: Why CFOs Cut Marketing Budgets—And How You Can Change That
Tired of justifying your marketing spend repeatedly? Join industry leaders Lisa Cole, CMO of 2X, and Rich Carroll from Maximus […]
Mar 17, 2025 | Webinar
Marketing Growth Playbook: Scaling Smarter, Spending Better
Scaling marketing impact without inflating budgets is a persistent challenge for global CMOs. In this insightful webisode, Lisa Cole (CMO […]
Jan 20, 2025 | Webinar
CMO x CFO Unplugged: Conversations that drive the bottom line
Navigating the complexities of aligning marketing strategies with financial priorities? In the full discussion of Marketing and Finance Unplugged, Lisa […]
Jan 15, 2025 | Webinar
CMO x CFO Unplugged: The CFO-friendly approach to marketing resource allocation
Does it always feel like you’re speaking a different language from your CFO? In this webisode of Marketing and Finance […]
Jan 14, 2025 | Webinar
CMO x CFO Unplugged: How to maintain momentum with adaptive budgeting
Struggling to justify marketing spend amidst shifting business priorities? In this webisode of Marketing and Finance Unplugged, we tackle one […]
Jan 13, 2025 | Webinar
CMO x CFO Unplugged: How to foster reciprocity for joint impact
Bridge the value gap between creative and finance.
Jan 08, 2025 | Webinar
CMO x CFO Unplugged: Why marketers must build credibility through curiosity
Striving to align marketing strategies with your company’s financial goals? This webisode series, Marketing and Finance Unplugged, discusses how CMOs […]
Jan 07, 2025 | Webinar
CMO x CFO Unplugged: Budget negotiations amid unexpected changes
Budget conversations with your CFO are a delicate art. In our webisode series, Marketing and Finance Unplugged, we unpack the […]
Jan 06, 2025 | Webinar
CMO x CFO Unplugged: It’s time to ground attribution models in accountability
Grappling with the challenges of aligning marketing investments with measurable financial outcomes? In the first webisode of Marketing and Finance […]
Nov 20, 2024 | Webinar
CMO roundtable: A success story of market reimagining
How can CMOs lead the way by reinventing their GTM playbook? In this webisode, Debbie Murphy, Interim/Fractional CMO with Chameleon […]