July 8, 20242X’s Customer Town Halls are meant to support our community of forward-thinking B2B marketing leaders on their journey toward creating…
June 18, 2024Jennifer Ross, Executive Director of 2X’s Strategy and Consulting practice, shares what a marketing resourcing model optimized for impact looks…
December 7, 2023In a report by Gartner1, a staggering 75% of CMOs say they’re being asked to do more with smaller budgets. In fact,…
November 28, 20232X Announces Appointment of Ryan Heinig as Chief Revenue Officer
November 15, 2023Every year, MarTech stacks get more complicated, while headcount and budgets shrink or stagnate. In this environment, how do you…
November 14, 202378% of global B2B professionals continue to spotlight revenue growth, according to Forrester. But when revenue headwinds pick up, expense…
November 1, 2023Services expand across all time zones with addition of industry-leading CPO firm November 1, 2023: 2X, a pioneer of the…- October 17, 2023The foundations of a successful account-based marketing (ABM) initiative are built on three crucial components—strategy, data, and execution. But marketing teams…
October 11, 2023The “do more with less” mandate has reached new heights. According to Gartner1, not only have marketing budgets fallen to…
October 10, 2023Table of Contents Clearer scope of strategy vs. execution Complete MarTech utilization Deeper B2B marketing expertise Skilled, new-age B2B marketing…