January 20, 2020From intent data to martech optimization, understanding the latest industry trends will help B2B marketing leaders achieve the best outcomes…
January 14, 2020Having accurate intel on your potential customers’ background––from where they are in the buying process to their content consumption behavior…
December 2, 2019The unfortunate reality is that many CMOs are expected to prove that marketing efforts translate into business revenue, even when…
November 14, 20192X provides a full range of professional marketing services from creating thought leadership content to execution of demand gen campaigns…
November 5, 2019When it comes to B2B marketing, your website is the first front that potential clients encounter, and that first impression…
November 1, 2019All clients want more from their vendors but building a better B2B customer relationship seems elusive for many. This post…
October 1, 2019Find out how WGroup successfully utilized GaggleAMP to promote thought leadership content that generated $2 million in pipeline sales.
October 1, 2019In this case study, we examine how implementing an employee advocacy program coupled with thought leadership content produced by 2X,…
October 1, 2019What is it about customer relationship management that is so difficult to get right? Why is it so hard for…
September 27, 2019Nearly two-thirds of businesses outsource their marketing. And those that utilize the marketing capability and capacity of an agency often…