Webinars
47 mins

Where CMOs should start with AI: 4 GTM use cases that make revenue teams more effective

Introduction

AI productivity claims are everywhere. Revenue leaders need a clearer way to decide which GTM workflows deserve attention now, which ones need better data first, and where AI should make sellers sharper.

Watch this working session for CMOs, CROs, and GTM leaders to see four practical AI use cases for revenue teams to:

  • Improve lead data quality and enrichment
  • Reduce manual account and prospect research
  • Accelerate lead routing and follow-up
  • Scale outbound preparation and personalization

You’ll also see five interactive workflow exercises that help teams:

  • Identify the right GTM use cases
  • Map the required data inputs
  • Evaluate seller and RevOps touchpoints
  • Assess operational readiness
  • Prioritize the highest-impact workflows first

The session uses a practical prioritization framework:

Impact × Time-to-Value × Data Readiness × Team Readiness.

Watch on demand to see where AI belongs in your GTM engine, how marketing, sales, RevOps, and AI should align, and how human sellers stay central to the revenue motion.

Not sure which GTM AI workflow to prioritize first?

Take the 10-question GTM Automation Prioritizer to identify the AI workflows with the highest potential impact for your team, including expected outcomes and estimated implementation timelines.

Run the Prioritizer

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