Your 2026 AI roadmap: What CMOs need to know now
Marketing leaders are under pressure to show progress with AI, yet most teams remain stuck in activity without real acceleration. Many organizations add tools and run isolated experiments, but struggle to turn AI into meaningful operational gains.
In this on-demand session, Lisa Cole, Chief Marketing, Product and AI Officer at 2X, and guest speaker Nicole Leffer, CMO AI Advisor, share what they are seeing across enterprise marketing teams and what it truly takes to move from scattered experimentation to strategic AI leadership within 90 days.
You will hear how leading teams rethink workflows, establish clarity around priorities, and build the skills and culture required for AI to scale.
You’ll walk away with:
- A clear explanation of why your operating model sets the ceiling for AI’s impact and how outdated workflows stall speed gains
- A practical framework to evaluate your current state across strategy, workflows, skills, and technical readiness
- Guidance on what belongs in a documented and measurable AI strategy, so investments support business outcomes rather than scattered experimentation
- Ways to help your team adopt AI with confidence through leadership modeling, cultural reinforcement, and ongoing training
- A simple approach to tool selection that avoids overload and helps your team build strong skills inside one primary AI environment
Plus: Examples of how high-performing marketing teams are reducing rework, tightening collaboration, and speeding execution by pairing redesigned workflows with purposeful AI use.
This session gives you the clarity to focus your efforts, strengthen your AI readiness, and build momentum for 2026.
Continue your learning
The CMO AI Transformation playbook reveals how CMOs can redesign their operating models to turn AI from an experiment into an engine for scalable growth.
Discovery has shifted to AI-driven platforms and peer networks. The Search Everywhere Playbook gives CMOs a framework to close the visibility gap, showing how to optimize content for AI citation, amplify authority across social and search, and turn fragmented discovery into measurable demand.
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