Webinars
2 mins

CMO conversations: Bringing the customer’s voice to the boardroom

In this webisode, we explore how CMOs can drive growth by championing customer insights in leadership discussions. Learn how to:

  • Shift focus from internal metrics to customer insights
  • Gather and use customer stories to influence decisions
  • Lead impactful conversations by prioritizing customer stories—not just data

Heidi Melin and Scott Vaughan share their expertise on how to bring the customer’s voice to the boardroom.

Table of contents

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