Webinars
6 mins

CMO roundtable: A success story of market reimagining

How can CMOs lead the way by reinventing their GTM playbook?

In this webisode, Debbie Murphy, Interim/Fractional CMO with Chameleon Collective, discusses how she spearheaded a transformation in a tech hardware company by:

  • Translating customer needs into strategic value
  • Innovating the pricing and positioning to improve margin
  • Creating shared goals and synergies with finance, product, and sales teams

Watch the full webisode now featuring B2B marketing leaders Scott Vaughan, Debbie Murphy, Lisa Cole, and Domenic Colasante.

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