Webinars
4 mins

Marketing Growth Playbook: The Secret to Selling Outsourcing Internally

Discover the strategic secret top CMOs use to effectively sell outsourcing internally—transforming perceptions from cost-cutting vendor management to strategic growth enablement. In this insightful webisode, Lisa Cole, CMO of 2X, and Rich Carroll, Principal of the CFO Advisory Practice at Maximus Partners, unpack practical strategies that enable marketing leaders at Fortune 500-level organizations to:

  • Achieve cross-functional buy-in by framing outsourced resources as integral team extensions
  • Drive significant scalability and operational efficiency without compromising quality
  • Clearly articulate the ROI of outsourcing by connecting resource allocation to enhanced pipeline performance and reduced lead generation costs

Watch now to learn how leading enterprises are unlocking global scalability, delivering measurable impact, and navigating internal complexities to ensure sustainable revenue growth and executive alignment.

Table of contents

GTM thinking,
in your inbox.

Subscribe to the 2X newsletter for practical insights on navigating bigger mandates, faster change, and the pressure to turn strategy into action.

Insights

Actionable ideas for growth leaders

Explore research, diagnostics, and practical guidance on AI visibility, GTM operations, and more flexible ways to scale.

Subscribe
our newsletters

Sed do eiusmod tempor incididunt labore et dolore magna aliqua ut enim ad minim veniam.
<script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script>
<script>
  hbspt.forms.create({
    portalId: "19966136",
    formId: "1b70f514-e564-4712-84b6-8c661d425875",
    region: "na1"
  });
</script>